By Simon Kölle 2025 began with a question I could not let go of. What happens when we stop pretending and start seeing things as they really are? That question shaped my study of Swedish cinema, my public writing, and the way we structured every creative and business decision this year. It guided FrameSage’s launch, the reboot of Tulpa Creatives, and even the way I returned to composing music. Not just as a service, but as something essential. I will never stop being a film c